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LedIA

About us

The team behind LedIA.

Meet the team and discover the vision behind LedIA.

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Meet the team

Ricardo Cruz, Founder / CEO de LedIA

Ricardo Cruz

Founder / CEO

He defines LedIA’s product vision and commercial strategy. With more than five years in Product Management and Business Development at technology startups, he is building the AI conversational engine that turns leads into booked meetings.

Luis Pineda, Senior Engineer de LedIA

Luis Pineda

Senior Engineer

He leads platform development: the conversational architecture on WhatsApp, the lead qualification engine, and Meta integrations.

Dani Mendez, Junior Engineer de LedIA

Dani Mendez

Junior Engineer

She works on product development: integrations, automations, and continuous experience improvements. She closes the loop between what users request and what reaches production.

Paulina Cruz, Product Design / Marketing de LedIA

Paulina Cruz

Product Design / Marketing

She designs the product experience and builds the LedIA brand. From the workflow used by advisors to the website and campaigns, she makes sure everything feels simple and consistent.